Frequently Asked Questions

How is your company different from other lawyer marketing companies?
What products and services do you offer?
What is search engine optimization?
Is search engine optimization really necessary?
How can a blog help my search engine ranking?
Do you guarantee that my site will rank on the major search engines?
I already have a Web site. Do you offer lawyer marketing services for my existing site?
Do you charge a one-time fee or monthly rate?
How can I design a custom Web solutions package?


How is your company different from other lawyer marketing companies?

At LawyerEdge™, we offer internet marketing packages that are custom-tailored to meet your firm's marketing goals. Other online marketing companies offer standard, inflexible packages that may not be suited to the specific marketing needs of your firm. At LawyerEdge™, we know that all firms are unique and that there is no one-size-fits-all Web solutions package for effective lawyer marketing. That is why we offer custom-designed Web solutions packages that give your firm the flexibility to choose from a full range of Web design, email hosting, and internet marketing solutions. LawyerEdge™ will help you design a unique Web solutions package that conforms to your firm's specific marketing goals.

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What products and services do you offer?

Simply visit our Products & Services page on this Web site to learn more about the full range of online lawyer marketing solutions LawyerEdge™ offers, including Web site design, customized content development, weekly and quarterly newsletters, and effective search engine marketing. No matter what your firm's marketing needs, we have a Web solutions package for you. To learn more about our products and services, contact a LawyerEdgesales representative today.

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What is search engine optimization?

Search engine optimization (SEO) is the process by which a Web site's content and META tags are manipulated to achieve optimum ranking in all of the major search engines. Each major search engine has a unique way of determining the Web sites it displays when generating search results. The formulas, or algorithms, used by the various search engines differ. Some search engines focus on the site's content. Some review META tags to identify the nature of a Web site's business. Most search engines use a combination of META tags, content, link popularity, click popularity and longevity to determine a Web site's ranking. Our team of professional lawyer marketing specialists research the top keywords and phrases consumers use to search for legal services, then optimize your site's content and META tags using those keywords and phrases. We also employ proven link-building strategies, directory submissions, and other SEO techniques to ensure that your Web site appears on the first page of search results for your areas of practice in your geographical location.

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Is search engine optimization really necessary?

In today's competitive Internet marketplace, effective search engine optimization is crucial to your Web site's success in generating new client leads. Prospective clients who search the Internet for legal services typically won't click past the first page of search results. Therefore, appearing on that first page of results is crucial to converting potential visitors into actual clients. Effective search engine optimization helps ensure that when potential clients search for legal services in your practice area and your geographical location, your site appears on that first page of search results.

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How can a blog help my search engine ranking?

Regular blog postings ensure that the content on your firm's site is relevant and updated often, which is what search engines consider above all else when determining where your Web site will appear in a list of search results. In addition, link popularity plays a pivotal role in the search algorithms of the major search engines. Creative, compelling blog posts on pertinent topics will encourage visitors to return to your site to read new posts – and may even encourage them to link to your blog. Fresh content and quality inbound links both add to your site's relevance in the eyes of the major search engines. LawyerEdge™ offers custom blogs that integrate seamlessly with the design of your Web site – and if you're too busy to post to your blog, we can post for you. Our team of professional legal writers create compelling blog posts containing useful and engaging information about your areas of practice. Regular blog postings keep the content on your Web site fresh and relevant, thereby increasing your site's relevance to search engines.

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Do you guarantee that my site will rank on the major search engines?

LawyerEdge™ offers GUARANTEED* placement in the top ten search results in major search engines for the key words and phrases of your choosing. Fees include a one-time initial optimization fee and a performance-based monthly fee to maintain rankings. You will only be charged a monthly fee when top ten results are achieved. The amount of the fees charged will depend on the competitiveness of your chosen keywords within your geographic area.

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I already have a Web site. Do you offer lawyer marketing services for my existing site?

Yes! What sets LawyerEdge™ apart from its competitors is that our Web solutions are fully customizable to each firm's needs. You choose which services you need, and LawyerEdge™ will put together a lawyer marketing package that is tailored to those needs. You choose the combination of online attorney marketing services that best suits your firm's goals. Whether you require a new Web site, custom content on a new or existing site, search engine optimization, personalized videos, blogs, newsletters, or any combination of these and other lawyer marketing services, LawyerEdge™ has a Web solutions package for you.

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Do you charge a one-time fee or monthly rate?

Depending on the custom Web solutions package we design for you, we may charge a one-time fee, monthly fee, or a combination of the two. Contact a sales representative today to discuss pricing options.

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How can I design a custom Web solutions package?

Whether you are new to the Internet or simply looking to enhance your existing Web site's visibility, LawyerEdge™ has the solution for you. Our flexible Web solutions packages are custom designed to meet your firm's specific needs. Why pay more for a one-size-fits-all Web solutions package that offers either too much or too little to meet your firm's marketing goals? With LawyerEdge™, you only pay for the marketing solutions you need. Contact a sales representative today to discuss in detail how LawyerEdge™ can help you strengthen your firm's Web presence at a price you can afford.

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*GUARANTEE- Each optimization client will be given a guarantee on a case-by-case basis. All guarantees will be stated in an agreement signed between the client and LawyerEdge™. LawyerEdge™ does not guarantee any other results other than what is stated in an agreement signed by LawyerEdge™.